The layout on this poster that has been used is simple but exciting at the same time. They have included two photographs rather than one, but made them both the centre of attention as well as making room for the typeface, without there being too much on the poster. All apart from the names within this poster is in black and white, the images are black and white, the background is white and the typeface is white, whereas the names are red, as well as larger than the rest, and in the centre between the two photographs, I think they have done this to bring attention to this particular typeface as well as bringing in a small amount of colour to make the poster more appealing rather than keeping it all black and white. They have used two completely different images which give of different effects to draw in the viewers and make it look more interesting, I think that using these two images makes this exhibition look fun and interesting, but meaningful. Another thing that makes this poster successful and more appealing is the way in the centre than even though the text underneath is a lot smaller and doesn't stretch out as wide as the larger text above, they have evenly spaced out the different words to make sure is it the same width as the text above, whereas if it wasn't stretched to the same width it would look messy and unappealing. It represents the theme of the exhibition by showing previews of the photographs and using a certain type of fonts within the whole poster and continuing the same theme and colours. Everything is level and not just placed anywhere, there has clearly been thought put into how it will be laid out and made sure both images are level to each other as well as the text being level with it all, which makes the proportion of the image better and more settling which will bring in the viewers.
Unlike the first one, this poster isn't as symmetrical and proportioned, but involves a lot of lines. Having these lines within the poster can help the advertising of the exhibition, as there is a lot of leading lines, they lead your eyes to the text, which includes the name, the place of the exhibition etc, which is a good way draw in peoples attention to the details. Placing the text vertically helps to weigh out the image, with the image being placed on the left of the poster, placing the text vertically in proportion with the image balances out the poster, whereas if that space was left blank there would be too much on the left side of the poster and would give the feeling as if the poster was tipping to the left, as well as having text on the bottom and the top to ensure that there isn't too much blank space left which also helps to balance it out and also brings the image to the centre of attention, as well as the white, bold typeface also contributing to this. Making the typeface white and the background black, helps the image to stand out as it is in colour. I think that using the same typeface throughout helps to create a pattern rather than using different typefaces which could make the viewer feel uncomfortable, rather than attracting the viewer. The design represents the theme of the exhibition by portraying a similar theme within the poster and using that the bring in the viewers and showing them a preview of what the exhibition will include. This poster is easy on the eye yet interesting and different, the text is the same font, but all different sizes and placed both horizontally and vertically, which I think weighs out the image and gives in a good proportion, and I think the way it has been laid out and the colours used makes it look more appealing and will help to attract the viewers.
In this poster they have used one image to cover the whole poster and laid the text over the top in a place that feels suitable. They have kept it simple with the amount of text that has been used, by not including anything unnecessary, which not only works to make the poster look better and less busy, but will attract viewers as it creates a mystery and will make them want to watch this film because they will be intrigued as to what happens. I think that using this powerful image and stretching it out to fill the full poster gives off a better effect rather than having a background and having the image smaller. The image that has been used for this poster is a powerful image and will be guaranteed to attract the viewers. The text has also been placed in a sensible place rather than in the way of anything within the image, its at the bottom where there is less going on, and the main part of the image leads the eyes to the text, where they have used their logo, as well as using an interesting slogan, rather than just the date of the release, which will also help to attract the viewers, as it leaves a big mystery. Using the image in colour and not black and white makes this poster more attractive as well as ensuring there is colour within it, the colour helps to attract the viewers as it stands out. Although there isn't much in the image, it feels rather busy, which isn't necessarily a bad thing, it can help more to create mystery and interest. I also feel the image is very sharp and there is a lot of detail involved.
Unlike the first one, this poster isn't as symmetrical and proportioned, but involves a lot of lines. Having these lines within the poster can help the advertising of the exhibition, as there is a lot of leading lines, they lead your eyes to the text, which includes the name, the place of the exhibition etc, which is a good way draw in peoples attention to the details. Placing the text vertically helps to weigh out the image, with the image being placed on the left of the poster, placing the text vertically in proportion with the image balances out the poster, whereas if that space was left blank there would be too much on the left side of the poster and would give the feeling as if the poster was tipping to the left, as well as having text on the bottom and the top to ensure that there isn't too much blank space left which also helps to balance it out and also brings the image to the centre of attention, as well as the white, bold typeface also contributing to this. Making the typeface white and the background black, helps the image to stand out as it is in colour. I think that using the same typeface throughout helps to create a pattern rather than using different typefaces which could make the viewer feel uncomfortable, rather than attracting the viewer. The design represents the theme of the exhibition by portraying a similar theme within the poster and using that the bring in the viewers and showing them a preview of what the exhibition will include. This poster is easy on the eye yet interesting and different, the text is the same font, but all different sizes and placed both horizontally and vertically, which I think weighs out the image and gives in a good proportion, and I think the way it has been laid out and the colours used makes it look more appealing and will help to attract the viewers.
In this poster they have used one image to cover the whole poster and laid the text over the top in a place that feels suitable. They have kept it simple with the amount of text that has been used, by not including anything unnecessary, which not only works to make the poster look better and less busy, but will attract viewers as it creates a mystery and will make them want to watch this film because they will be intrigued as to what happens. I think that using this powerful image and stretching it out to fill the full poster gives off a better effect rather than having a background and having the image smaller. The image that has been used for this poster is a powerful image and will be guaranteed to attract the viewers. The text has also been placed in a sensible place rather than in the way of anything within the image, its at the bottom where there is less going on, and the main part of the image leads the eyes to the text, where they have used their logo, as well as using an interesting slogan, rather than just the date of the release, which will also help to attract the viewers, as it leaves a big mystery. Using the image in colour and not black and white makes this poster more attractive as well as ensuring there is colour within it, the colour helps to attract the viewers as it stands out. Although there isn't much in the image, it feels rather busy, which isn't necessarily a bad thing, it can help more to create mystery and interest. I also feel the image is very sharp and there is a lot of detail involved.
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